July 5, 2009A good writer praises his tools

I’m one of those writers who can’t abide clutter. Before I start work, I have to clean up everything around me. Even an untied shoelace distracts me.

There are plenty of exceptions to this of course. Sometimes I love nothing more than grabbing a cup of coffee and writing while I watch the world go by — the busier the cafe the better. I’ve even been known to take my laptop out to the woods and work sitting on an old felled tree. You never know when or where inspiration might strike. Changing your surroundings really can change your frame …

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June 28, 2009King of Shaves

The story of a successful product launch…

I hate paying for razor blades. But beards are for students and hippies, and I’m neither — any more. So when my old Wilkinson Sword broke, I nearly cried. ‘Another expense,’ I muttered, cursing the fact I’d have to fork out for a new razor on top of the usual mountain of blades it takes to trim my thick-and-fast stubble every month.

Hurrying through the toiletries aisle, my eyes were drawn straight to the King of Shaves, a relative newcomer to the market. I picked one up because of the price. They’re …

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June 26, 2009SEO and linkbait vs the fundamentals

I’ve been brushing up on my new media skills. I started out copywriting for blogs and websites a few years ago when SEO as we now understand it was but a glint in the web developer’s eye. Now in new media, it’s the undisputed king.

Yet times are changing. Already it’s being argued that Facebook is killing SEO. Essentially, ‘linkbait’ is what’s going to drive hits to your website in the future. It’s another one of those fancy buzzwords, but it’s nothing new. It’s just a modern form of a technique that has worked for generations — in fact, …

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June 21, 2009Why I’m never using Twitter

I took a poll of my friends. ‘How should I kick-start my blog?’ I asked them. ‘It’s got to be something current, something that’s relevant to my business , something that shows I’m on the ball…’

And they said — write about Twitter.

I said no. For starters, I don’t twitter. From what I’ve seen of it, I’ve no desire to be any part of it. Moreover, writers writing about twitter (from either side) have pretty much done the subject to death. Talking about Twitter (if you’ll forgive me sounding like a teenager) is just so 2008.

Then I read …

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June 15, 2009New site online

Well, after two days of backbreaking labour for my friends at, and forty-eight hours of me sitting at the back going ‘left a bit, right a bit, can we get that in a different typeface?’ the site is now live. We’re ironing out the few bugs that we’ve come across so far, but if you spot any let us know! Feedback on the site design and, of course, the content, is also very much welcome.

More posts to come soon!…

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Site by Spencer Lavery